Wednesday, July 01, 2015

Really simple inventions

Let's talk about zippers and fasteners, glues and dyes:  
http://www.slate.com/articles/business/branded/2012/04/ykk_zippers_why_so_many_designers_use_them_.html
This Japanese company is 80 years old and makes half the zippers on earth.
http://www.smashinglists.com/top-10-people-who-got-rich-by-accident/2/
  Velcro was invented by an engineer fascinated at how plant parts got stuck to his clothes and his dog's fur.  One side is smooth VELvet, the other has CROtchet hooks - get it?
https://www.google.com/search?q=dyes&source=lnms&tbm=isch&sa=X&ei=AKiTVajUDIvqUs7HgWg&ved=0CAgQ_AUoAg
Dyes: the colour in the world's products
The idea for Post-It's came to a scientist in church - on the one hand his page-markers kept falling out of his hymn book, on the other hand there was an adhesive that was too weak to use as a reliable glue, he put them together and made a great success! 

Some questions:
How does one learn to pay attention i.e. to be creative?
Where are the opportunities for invention in our environment now - in the kitchen, at the office, through the window, on a website, in answer to a personal request? 
Where/when is the money - this year, next year, never, forever - and the desire to follow-through on good ideas? 

Book an appointment/seminar today :)

Sunday, June 21, 2015

What will happen to oil money?

SLS, the Central Bank Governor, told the nation that, based on what he had calculated... up to $20bn of the money was not accounted for...more in This Yam, This Goat, This Country: PwC on NNPC – Part 1
http://nationalmirroronline.net/new/ptf-obj-absolves-buhari-of-corruption/
Abeokuta, January 2015

...Scatter The Place...it is not by force to have a national oil company...Since 1977 when it was established, the company has been a constant source of pain for the country.  My preference is for NNPC to be completely dismantled...And now is the best time to deal it a decisive blow from which it will never recover. More in This Yam, This Goat, This Country: Pwc On NNPC – Part 2

The Word On The Streets XIII: The Buhari Is Coming Edition
Lagos #Petrocalypse:
You are sitting in London and hearing there is fuel scarcity in Lagos...
I watched Nigerians, who are nothing if not resilient, wave the white flag of defeat to this one...
If you like high-profile gossip, you'll love The Word On The Streets XIII: The Buhari Is Coming Edition
http://www.nytimes.com/2015/04/02/world/africa/nigerian-president-elect-muhammadu-buhari-sets-out-his-agenda.html?_r=0
Kano, April 1, 2015
Guest Post: Agenda For The Next Petroleum Minister
The Petroleum Industry Bill addresses many of the reforms anticipated for NNPC to perform...
In your view, is this reasonable, wishful thinking, or conservative even?  See an anonymous Agenda For The Next Petroleum Minister

See more like this at aguntasolo.com
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Sunday, June 14, 2015

Thursday, June 11, 2015

I love critiques. This one says short-termism ruined marketing.

"If you take a step back you will see that the ethos of marketing has changed over the past 50 or so years. It used to be the driver of a three-step process of
1. understanding what customers want, 
2. organising to give it to them profitably 
and 3. telling them all about it.

Today, this has been changed so that marketing is now the driver of a much more instrumental three-step process of
1. create more stuff that we already make or that competitors make,
2. tell customers about it over and over again,
and 3. manage away the customer queries, complaints and returns as cheaply as possible.

This is a fundamentally flawed approach to marketing
...and a manipulative, Machiavellian approach to marketing has become the norm.
...Bain & Co reported a huge ‘Service Delivery Gap’ where, although 80% of executives think their companies deliver a superior experience for customers, only 8% of those customers agree with them."
http://www.wsj.com/articles/dipping-into-india-dunkin-donuts-changes-menu-1417211158?mod=WSJ_hp_EditorsPicks
YUMMY :)
 READ the full story at customerthink.com : How Stupidity, Short-termism, and Immorality have ruined marketing

I'm starting the Wharton Marketing class on Coursera, as well as the Wharton Operations Management course.  
http://feedproxy.google.com/~r/customerthink/~3/NgZZEw09NFY/
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